Tag Archive: 100%

Motocross, the 100% Brand and How Global Distribution Scales

I recently attended the San Diego Distributors and Manufacturers (DAM) group of ProVisors. We had an engaging discussion with Francis Costello, COO and CFO of 100%, a well-respected brand in motocross and mountain biking. ┬áHe made a very interesting point about how the value of distribution┬áscales and supports “getting big quickly”.   Francis generously provided insightful lessons learned in scaling distribution: Don’t trust your gut. (In essence, it isn’t enough to run the business) Understand the rules and regulations. Contracts vs. trust (neither is sufficient alone) Choose wisely. The only constant in change (after all, Amazon, Alibaba and more continue…
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