Tag Archive: branding

Branding is Important to ALL of Us

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Earlier this week, I spoke at PMI (Project Management Institute) Inland Empire on “Elevating Your Personal Brand and Advancing Your Career”. We had an intriguing, interactive discussion on how critical branding is to each of our careers and personal success. Although we must be competent, if we do not distinguish ourselves from our competition, colleagues and other project teams, we will not accomplish nearly what we would if we did! Do you know what your colleagues would say about you? How does it stack up with how you’d like to be seen? One tip to implement this week: Start by…
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The Super Bowl and Your Brand

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So, other than being a bit depressed that the Arizona Cardinals are not in the Super Bowl, I am thinking about the Super Bowl (hard not to since the hype is everywhere). You’d have to be hiding under a rock to not know that it is Super Bowl weekend. If nothing else, it is a good excuse for a party and to get together with family and friends. The Super Bowl has become much more than a game.   Many people (myself included) are more interested in the commercials than the game — it has become “the” opportunity to stand out…
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Why Marketing Shouldn’t be Overlooked with SIOP

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I’ve been partnering with clients to design and implement SIOP (sales, inventory and operations planning) programs the last several years as I’ve found them to be a GREAT way to achieve several results simultaneously: 1) Support growth, 2) Improved service levels/quicker turnaround of deliveries (shorter lead times), 3) Improved margins and efficiencies, 4) Accelerated cash flow; and 5) Improved employee morale and teamwork. Although the technical side plays an important role (figuring out future demand and aligning with manufacturing, staffing, suppliers etc.), the aspect that generates the best results is that it aligns the executives and functions within the organization (and…
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The Power of Your Personal Brand

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I just completed two Amazon reviews for two fabulous books on marketing topics: Marketing Above the Noise by Linda Popky and The Membership Economy by Robbie Baxter. I recommend both as “must reads”! Thus, I am thinking about the power of marketing. I find that my most successful clients prioritize marketing and branding. And, the most successful executives consider it a priority not just for business success but also for personal success. How about you? I presented on the topic of personal branding at the APICS 2013 International Conference. Have you thought about your personal brand? What are you known for? Would people know…
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