Tag Archive: creativity

People Rule

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Why does Southwest Airlines outperform the competition by a long shot in employee turnover (7% vs. 25% industry average)? People! As our long-term readers know, we believe that people rule!  There is just no doubt about it – our most successful clients are similar to Southwest and JetBlue as it relates to people – executives view them as assets; not costs.  Instead of stifling creativity and success, they encourage it! We have to image that no one sets out to stifle creativity when they leave for work in the morning (it sounds like a miserable existence) . Yet that is…
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Innovation

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I am the Chair of the Innovation Awards of the Manufacturers’ Summit for the Inland Empire, and we have been quite busy preparing for this Friday’s summit (see below). It is important to encourage innovation for the obvious reason that if we do not innovate, we will stand still. And, if we are standing still, we end up moving backwards while our competition passes us. What have you innovated lately? One tip to implement this week: Innovation is certainly not something to accomplish in a week; however, it is definitely something to start this week. My best clients innovate by inspiring and rewarding creativity.…
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How Creativity Matters

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This weekend, I went to a “paint your pet” event at the Purple Easel. You’ll see my handiwork below of my cat, Smokey. Whether this looks like Smokey is debatable; however, it reminded me of the value of creativity. The teacher encouraged the class to use color and take a creative bent. In business, I find that my most successful clients encourage their employees to be creative, generate new ideas and innovate. These leaders have told me that some of their best ideas that benefited customer loyalty, growth and profits came direct from employees. Do you encourage creativity and innovation?  One tip…
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Creating a Culture of Innovation

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There has never been a better time to cultivate an environment of innovation! We are in what has been referred to as the “new normal” business environment. Gone are the days of the last decade when we saw examples of 10 percent sales growth achieved solely by picking up the phone. Although we are in the recovery, we must be deliberate if we want to grow.  It will not happen by default.  Customers are demanding more for less at quicker speeds than ever before.  Speed wins business.  For most of my clients, if they can deliver 5% better (consistently of…
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