Tag Archive: customer expectations

The Amazon Effect Remains Hot

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Our marketing guru asked whether we should start talking about other topics aside from the Amazon Effect since there are a vast number of key topics occurring in manufacturing and distribution, and she wondered if it was becoming stale (and it’s her job to make us look at timely as possible). The answer came in from all angles – conference leaders continue to request this topic, news reporters continue to ask about it (including the Wall Street Journal in a recent conversation) and everyone is STILL talking about it. For example, when the Ontario Chamber CEO mentioned this topic for…
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Time or Money – Which Gets the Priority?

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In today’s Amazon-impacted world, we believe in instantaneous delivery. It has become an expectation. Even my mom who orders on Amazon by calling me believes a two-day delivery is a bit long. After all, she might not realize she needs something until the last minute. Thus, which is more important – time or money? Here are a few questions to ponder when thinking about time vs. money: 1. Do you expect rapid deliveries across the board? 2. Are you willing to spend extra money for speed? Are your customers? Do you know this answer or are you guessing? 3. How important is…
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