Tag Archive: generate excitement

Vivid Sydney is Spectacular

This past weekend, I was in Sydney for a strategy/mentor advisory meeting. Sydney happened to have Vivid Sydney (a color light show throughout the city with entertainment, etc.) in full force for the first two weeks of June — what a great way to spur excitement at the start to the winter season! Of course the iconic Opera House is truly amazing (see one of MANY, continually rotating color displays below):     Similarly, what are you doing to attract new customers, employees and other partners during your low season? Or when everyone else is worrying about oil prices, the…
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