Tag Archive: personal branding

The Super Bowl and Your Brand

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So, other than being a bit depressed that the Arizona Cardinals are not in the Super Bowl, I am thinking about the Super Bowl (hard not to since the hype is everywhere). You’d have to be hiding under a rock to not know that it is Super Bowl weekend. If nothing else, it is a good excuse for a party and to get together with family and friends. The Super Bowl has become much more than a game.   Many people (myself included) are more interested in the commercials than the game — it has become “the” opportunity to stand out…
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The Power of Your Personal Brand

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I just completed two Amazon reviews for two fabulous books on marketing topics: Marketing Above the Noise by Linda Popky and The Membership Economy by Robbie Baxter. I recommend both as “must reads”! Thus, I am thinking about the power of marketing. I find that my most successful clients prioritize marketing and branding. And, the most successful executives consider it a priority not just for business success but also for personal success. How about you? I presented on the topic of personal branding at the APICS 2013 International Conference. Have you thought about your personal brand? What are you known for? Would people know…
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